Art Director Akmal Shaukat | Photographer Philip Riches | Fashion Editor Monika Kropfitsch | Model Sophie Srej and Florian Van Bael
Diesel is an innovative international lifestyle company, producing a wide-ranging collection of jeans, clothing and accessories. Since its creation in 1978, Diesel has experienced extraordinary growth and has evolved from being a leading pioneer in denim into the world of premium casual wear, becoming a true alternative to the established luxury market.
An innovative, design-led campaign for stills, film, print ads and social media
ART DIRECTION | BRAND STRATEGY | CREATIVE CONCEPT | PRODUCTION | CASTING | EDITING | RETOUCHING
Art Director Akmal Shaukat | Photographer Philip Riches | Fashion Editor Monika Kropfitsch | Model Sophie Srej and Florian Van Bael