Creative Director
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Silver Cross

Silver Cross is a renowned international brand, specialising in premium prams, pushchairs, and nursery furniture. Since its founding in 1877, Silver Cross has grown remarkably, transitioning from a pioneer in baby carriages to a leader in high-quality baby products. With a heritage of craftsmanship and a commitment to innovation, Silver Cross has become synonymous with luxury and reliability in the nursery market, offering a sophisticated alternative to traditional baby gear.

An innovative, design-led campaign for stills, film, print ads, and social media will showcase Silver Cross’s blend of heritage and modernity.

ART DIRECTION | CREATIVE CONCEPT | EXECUTION | STILLS & FILM PRODUCTION | CASTING | EDITING | DESIGN